YouTube is a much known website for media hosting. To some people YouTube is just a form of entertainment when they are bored but it in fact is a very powerful tool for the media. Users can personalize the videos and upload it onto the website, which has its drawbacks as it has been slapped with lawsuits for infringing copyrights. However, YouTube has grown from strength to strength, particularly because of its nature where it allows users to place videos on the website; this is seen as a step for users to control the media once again. Most importantly, it is all for FREE!
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But as mentioned above, there are some drawbacks to its success. Companies like Viacom and the English premier league has filed lawsuits against YouTube, blaming them for the lack of protection for copyrights. With $1 billion lawsuit looming, YouTube can only improve its copyright infringement system. Who knows what will happen if unauthorized videos are being posted up once again.
Reference list
1. Montgomery, J 2006, YouTube Slapped With First Copyright Lawsuit For Video Posted Without Permission, Music Television, http://www.mtv.com/news/articles/1536695/20060719/index.jhtml?headlines=true.
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