Stereotypes are rather negatively defined as a conventional, formulaic and oversimplified conception, opinion or image, whereas on the other hand they could act as communicators that get the message across efficiently. Stereotypes are useful devices because they are easily understood and make a clear, if unfair, and sometimes hurtful point (Lester, 2003). But too often stereotypes being misused in the media and causes misunderstanding and friction amongst groups.
One of the most dangerous ways in which the media stereotypes people is through the use of racial stereotypes. The entertainment industry, especially the film industry, is notorious for presenting their minority characters in a much more violent fashion then the white ones. Harsh language is far more overused in characters of racial minority than of their white counterparts, for example. This impression that people of color are somehow more violent, leads to fear and ignorance that fuels racism in America (Harper, 2009).
Women are also scandalously marginalized by the stereotypes of the advertising industry, and its translation into Hollywood. Models seen on television and in magazines are often depicted in demeaning poses that over-sexualize women and girls, sometimes even suggesting that it is okay to take advantage of them. Couples are often pictured together with the female in obvious subordination to the male, feeding the inequality between men and women that still exists today (Harper 2009).
In conclusion, stereotypes in the media cannot be avoided in my opinion. The media should not be using stereotypes to fan the flames of conflict. Offensive stereotypes should be avoided and they should be used for purposes that would not invoke anger in certain groups. It is time for the media to realize that they have caused some minority groups to be marginalized more. But, as viewers and consumers with firm understanding of the harsh effects of these stereotypes, it becomes increasingly easier to not only ignore them, but to rise above them (Harper, 2009).
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